HIS 242
Unit 16: A New Russian Culture?

Pepsi stand in Soviet Russia

Pepsi was one of the first "Western" companies to establish a presence in the Soviet Union in the 1980s--probably a sign of the beginning of the end--The main problem for companies wishing to do business with Russia back then was the fact that the Russian ruble was not a convertible currency. These little kiosk stands were everywhere in Moscow when I was there in 1990.

Although I am far from being a big fan of Pepsi (I did learn to use Pepsi as a kind of universal mixer with "beverages" while I was in Russia.), nevertheless, Pepsi was a definite improvement over the "gassed Water" machines common in Russia.

Gassed Water machine

Let me explain how these things worked. The machines worked on the same principle as the coffee vending machines that you can find in the United States. In the United States, you put your money in, make a selection, then a small paper cup drops into the slot and fills with coffee. You remove the cup and drink your coffee. The difference in these "gassed water" machines was first, that instead of coffee you were getting a kind of Sprite, or 7-Up, flavored carbonated water/soda, not necessarily cold either--Hey, it didn't taste too bad. Second, the cup was not a disposable, paper cup but a reusable plastic cup. You put it upside down in the slot and pressed a button to rinse out the cup. Then you righted the cup and filled it with the soda. When you were done, you put the cup back for the next person to use. Tatyana * has sent an image of a "new style" machine that she found is St. Petersburg in 2013.

Gassed water machine

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